Capitalism makes everything available to everyone. You know the coke you drink is the same as the coke the president sips slouching on his fat ass, the same coke as the homeless niggers drink, the same coke as those posers in high school guzzled.
So you gotta invent brands, basically the same product, maybe even manufactured in the same sweatshops, but much, much more expensive. Then the poor kids or the hipsters can't afford or won't afford to buy your shitty five dollar bottled water and 400 dollar jeans.
Maybe there is a slight difference in taste, wear-and-tear, color, maybe you notice it, but that doesn't matter. What matter is now you can glare down your nose at those that cannot afford a logo. You've recreated the social hierarchy. Once you were equal, now you are divided again.
You are better than them again.
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